The history of American Swiss starts in 1896 when Isiah Hirschsohn arrived in Cape Town and started a small watch shop in Caledon Street that sold American and Swiss pieces. In 1908 he was joined by a cousin and began to think big. In 1922 the company delivered its first brand, Union Special and in 1967 the business was bought by TFG Group.
Since the acquisition, the company has never stopped growing and it has, nowadays, presence in more than 26 countries.
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