The power of coupons: how to maximize savings

There are many strategies for maximizing savings. From setting yourself a budget you can't exceed to using coupons. It's up to you to create the opportunities to make your budget work better throughout the month so you don't have to suffer for lack of money. South Africa is a country where discount coupons are well established and can be used in the vast majority of stores. It's an incalculable benefit to your pocket! As consumers, we use coupons because we are looking for savings on purchases. We also tend to apply them to quality products that we wouldn’t be able to buy without the discount. The customer feels more satisfied knowing that he has bought a product below its price, that is to say, that he has won. Be careful, don't get confused! A discount coupon is not the same as an offer. While both are intended to benefit customers, there are important differences. Discount coupons are vouchers or codes that give specific discounts at the time of purchase, while offers are temporary promotions that reduce the price of products or services.

Benefits of coupons for the shopper

• Stack coupons. This means using multiple coupons for the same item. For example, you could use a manufacturer coupon and a store coupon on the same item. It will help you save even more money.
• Digital coupons. Digital coupons are becoming increasingly popular and are a great way to save money. Many retailers offer digital coupons that can be loaded onto your loyalty card or smartphone app. These coupons can be used in-store or online, making it easy to save money on your purchases.
• Exclusivity and privilege. By receiving a coupon, shoppers feel special and valued by the company. This creates an emotional connection between the customer and the company, which can lead to increased loyalty and repeat purchases.

Benefits of coupons for the retailer

• New customers. Companies generate curiosity and interest in consumers who may not have previously considered their brand or product. Coupons act as an incentive for new customers to try products and services at a reduced price.
• Information. Companies can gain insight into which products are most popular, when and how coupons are used, and which customer segments are most interested in the offers. This data can help fine-tune their marketing strategy.
• Segment audiences. Coupons help segment audiences according to their tastes and interests, what they buy, the time of year they use the discounts, whether they are using a welcome coupon or another. That is why they are an excellent way to measure and get to know the brand's users. There are many strategies for maximizing savings with coupons. Planning ahead, stockpiling coupons, using digital coupons, using cash back apps, signing up for loyalty programs, and comparing prices are great ways to save money on your purchases. By using these strategies, you can stretch your budget even further.

Flyers 365 brings you all the catalogs of your favorite stores in South Africa. Use coupons and save the most!