An Austrian immigrant named Joseph Stern arrived in the city of Johannesburg in 1896 with the dream of opening a jewelry store. His dream came true and that same year he opened the doors of his store, being his first jewelry store. Known as the "home of flawless diamonds", Sterns grew significantly and by 1950 it was already a household name and brand. However, nothing stays the same and it became more and more difficult to adapt to new fashions and the changing market. In 1993, the Foschini Group acquired the Sterns brand and began the task of rebuilding it.

Stern offers in its stores very fine pieces from the well-known brands of Tempo, Minx, Guess, Fabiani, Marham, Archive, Donna, Galaxy & Co, Exact, American Swiss, RJ, among others.

Sterns offers discounts in its stores and website. Their offers stand out on Christmas Eve, where discounts are important, to offer customers the opportunity to treat themselves to a present from their stores. It has the purchase service on its website, with all the payment options available and being able to withdraw at the nearest store or delivery to the customer's home totally free.

Sterns' main competitions include Gemnl Eyes, Pneuma Jewellrs, Umber Jewellry, Illoni Jewellry, NWJ Jewellry, Prins and Prins Diamonds and Mark Solomon Jewellrs.

What sets Sterns apart from other jewelry stores is its interest not only in the jewelry it sells, but also in the people who wear it. Sterns creates a range of jewelry that is accessible to everyone at the best prices on the market. These prices are further reduced during regular sales available at all Sterns stores. Only the best cut diamonds and other jewelry and brands are carefully selected to ensure that the customer receives the highest quality pieces that are long lasting.

Sterns offers amazing Black Friday deals and discounts to help you save money on everything you need. Unlock the best offers of the season and shop like an absolute bargain expert.

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Black Friday will officially start on the 25th of November. While it should last only 24 hours, most stores will offer considerable discounts and sales for more than a week. In some cases, there will be early Black Friday discounts days before Black Friday even starts, so don't forget to visit Flyers 365 often!

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With more than 120 years of experience, Sterns ensures trust and quality with its jewelry and watches catalog here at Flyers 365. You can find the best promotions and great discounts on jewelry that this brand offers right here, at Flyers 365.

The brochures and catalogs contain the best weekly, monthly and yearly promotions, with offers and discounts available today in stores. To check the updated prices you can also browse the official website online: https://www.sterns.co.za/home